Barry's X Eight Sleep

Partnership with Eight Sleep and Barry's

Overview

I spearheaded the marketing campaign for Eight Sleep's partnership with Barry's, where Eight Sleep became their Official Sleep Fitness Partner. The campaign, titled "Run, Lift, Sleep," aimed to educate both Barry's members and Eight Sleep's audience about the critical role of sleep in effective training. We activated Barry's instructors across the United States to engage and inform members, successfully highlighting the importance of sleep fitness.

Contributors: Jisoo Sim

Year
2021
Client
Eight Sleep
Services
Partnership
Branding
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