I had the privilege of leading the marketing team at Eight Sleep for the launch of the Pod 4 Ultra, the next generation of the Pod. Our goal was to distinguish the Pod 4 Ultra from typical sleep products by emphasizing Eight Sleep's performance angle and advanced technological capabilities. This new iteration introduced a revolutionary Base to the Pod ecosystem, unlocking features such as custom body positioning and snoring mitigation

This comprehensive launch included a new photoshoot, rebranding, a website redesign, and extensive product education. Under my leadership, we successfully executed these initiatives, making the Pod 4 Ultra launch Eight Sleep's most successful product launch to date.

Contributors: Jisoo Sim, Kelly Palmer, Nick Xitco, Benjamin Doyle, Marvin Schwaibold, Rafa Oliveira, Rafa Goreieb