Eight Sleep became officially the Official Supplier of the 8x F1 Champions, Mercedes-AMG Petronas F1 team. The Mercedes-AMG Petronas Formula One team, including drivers Lewis Hamilton, George Russell, as well as Team Principal, Toto Wolff, were given access to the Pod and Eight Sleep digital technologies to optimize their sleep and ensure peak performance for the 2022 and 2023 season. For this campaign, we launched digitally and in-person, with a branded motorhome during the first Miami Grand Prix.

Contributors: Ryan Groffie, Rafa Oliveira, Jisoo Sim, Maria Salgado